• "We Know Farms and That's No Bull."

    Farm and Agriculture Insurance Specialists
    Here for you.

  • Around here, farming is more than a business—it's a way of life. Cultivate peace of mind with coverage designed for your unique needs.

    Building Coverage

    Dwellings & Farm Structures

    We offer replacement cost coverage, special form coverage, collapse, equipment breakdown and loss of income for qualifying structures.


    Cattle, Sheep, Horses

    We offer coverage for loss due to the common perils associated with owning and raising livestock - including the liability risks.

    Up to $6,000,000*

    Protect your livelihood with adequate farm liability insurance.

    *With an umbrella policy.

  • Large farm? Small farm? We love farmers of all sizes!

    Rick Williams grew up in the rural Shenandoah Valley of Virginia. Some of his grandfathers and great grandfathers were farmers raising cattle here in the Valley. Others were cotton and tobacco farmers in Southside Virginia. Though Rick has never been a full time farmer, his family raised their own beef cattle when he was growing up and he knows what it's like to bale hay in Virginia's 90 degree summer heat. He's been an active supporter of local 4H and FFA chapters for many years and is also a member of the Virginia Cattlemens Association.

    In 1990, Rick began what has been a 30+ year long career as an exclusive agent with Rockingham Insurance - a company founded by farmers. Rick also serves on the community board for one of the Valley's largest agricultural lenders: F&M Bank. Rick's specialty is farm and agriculture insurance and among his clients are some of the Valley's and Western Virginia's largest farming operations - cattle, poultry and dairy. His agency is one of the leading farm insurers in western Virginia and many of his clients have been with the agency for over 30 years. Rick's office is located in a circa 1895 building in the historic Wharf area of Staunton where the buildings once housed many businesses related to agriculture including grain and feed storage, harness makers and carriage shops. Rick likes nothing better than assisting Virginia farmers assess their farming risks and exposures and advise them on the right coverage. He understands that farming is more than a job, it's a way of life. And helping farm families protect that way of life is what he does best - no matter the size of their operation. With over three decades of experience insuring Virginia farms, Rick is here for you and has the knowledge and expertise to help you get the coverage you need at an affordable rate.

    We're here to lend a helping hand!

  • Contact Us:

    • For a proposal.
    • To compare coverage.
    • Or just ask a question.

    We're here to help.

    13 Middlebrook Avenue
    Staunton, Virginia 24401
    M-F: 8:30 am to 5:00 pm
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